Privacy Policy

Last updated 26 September 2026

We collect almost nothing about you. The ads do the collecting. Lullabrawl is free and ads pay for it. Your game progress stays on your device. The game sends us nothing but a short report when something in it goes wrong, and our host keeps the network address it came from for up to 7 days. Google, who supplies the ads, collects some information about your device in order to show them.

What we collect

Almost nothing. SVLTMK has no accounts, no sign-in, and no analytics of its own. We never see who you are or how you play. If something in the game goes wrong, it sends us a short report: the app name, its build, which platform it runs on, what the error said, and where in the code it happened. The report carries no name and no account, but it is not anonymous. Like anything sent over the internet, it arrives from your network address. Our host, Supabase, keeps that address, the kind of device and browser it came from, the rough location worked out from the address, such as the city and postal code, and technical details of the connection, for up to 7 days. We do not use them, and they are never used for advertising or tracking.

What the ads collect

The ads come from Google AdMob, and AdMob collects information from your device to choose an ad, show it, and count it. That normally includes your device's advertising identifier, general information about your device and the app, an approximate location worked out from your IP address, and whether you watched or tapped an ad. That information goes to Google, not to us. What Google does with it is covered by Google's own privacy policy.

The ads themselves

There are two kinds and no others. A rewarded ad you choose to watch when you want one more try at a night. An occasional full screen ad on the map between nights, never after you lose. There are no banner ads anywhere in the game. A one time Remove Ads purchase is coming in an update and will stop all of it.

Asking permission to track

Nothing asks before you have played. After your first won night, when you come back to the storybook map, iOS asks whether Lullabrawl may track you across other companies' apps and websites. You can say no. The game plays exactly the same and the ads still work, they are just less personal. You can change your answer any time in iOS Settings. In the EEA and the UK, Google's consent form comes first, and Privacy choices in the game's Settings opens it again.

Your progress

Your nights, your Friends and Fears book, your settings, and which dreamer you chose are saved on your device only. None of it is ever sent to us.

Age rating

Lullabrawl is rated 9+ and is not in the App Store's Kids Category. It shows ads from Google. A Remove Ads purchase is coming in an update, for players who want none at all.

Purchases

Lullabrawl is free, and in this version there is nothing to buy. A one time Remove Ads purchase at $3.99 is coming in an update. When it arrives, Apple will process the payment and we will never see your payment details. We will use a service called RevenueCat to remember that you bought it, so you can restore it on a new phone. RevenueCat will receive an anonymous identifier and the fact of the purchase, never your name or your card.

Deleting your data

Delete the app and your progress is gone, because it only ever lived on your device. You can also reset your progress any time from the game's Settings. To stop Lullabrawl's ads from tracking you, go to Settings, then Privacy and Security, then Tracking, and turn Lullabrawl off.

This website

For a while, Lullabrawl's page on svltmk.com had a box where you could leave your address for a single email on launch day. The box has been taken down. An address left in it is used for that launch day email only, and it is deleted whenever you ask at info@svltmk.com. The game itself never asks for an email address.

Changes

If this policy gets a new edition, it is posted right here, with the date at the top changed to match.

Contact

Lullabrawl comes from SVLTMK LLC. Write to the address below with any question about this policy, or about what the game and its ads collect.