Privacy Policy

Last updated 28 July 2026

We collect almost nothing about you. The ads do the collecting. Lullabrawl is free and ads pay for it. Your game progress stays on your device, and the only thing we ever receive is a short anonymous crash report if the game breaks. Google, who supplies the ads, collects some information about your device in order to show them.

What we collect

Almost nothing. SVLTMK has no accounts, no sign-in, and no analytics of its own. We never see who you are or how you play. If the game hits a bug, it sends us a short crash report with the app name, its version, and what the error said. That report is not linked to who you are and it is never used for advertising.

What the ads collect

The ads come from Google AdMob, and AdMob collects information from your device to choose an ad, show it, and count it. That normally includes your device's advertising identifier, general information about your device and the app, an approximate location worked out from your IP address, and whether you watched or tapped an ad. That information goes to Google, not to us. What Google does with it is covered by Google's privacy policy.

The ads themselves

There are two kinds and no others. A rewarded ad you choose to watch when you want one more try at a night. An occasional full screen ad on the map between nights, never after you lose. There are no banner ads anywhere in the game. A one time Remove Ads purchase is coming in an update and will stop all of it.

Asking permission to track

The first time you play, iOS asks whether Lullabrawl may track you across other companies' apps and websites. You can say no. The game plays exactly the same and the ads still work, they are just less targeted. You can change your answer any time in iOS Settings.

Your progress

Your nights, your almanac, your settings, and the name you give the dreamer are saved on your device only. We never receive them.

Children

Lullabrawl is rated 9 and up and is not in the App Store's Kids Category, because it shows ads from Google. A Remove Ads purchase is coming in an update, for households that want none at all.

Purchases

Lullabrawl is free, and in this version there is nothing to buy. A one time Remove Ads purchase at $3.99 is coming in an update. When it arrives, Apple will process the payment and we will never see your payment details. We will use a service called RevenueCat to remember that you bought it, so you can restore it on a new phone. RevenueCat will receive an anonymous identifier and the fact of the purchase, never your name or your card.

Deleting your data

Delete the app and your progress is gone, because it only ever lived on your device. You can also reset your progress any time from the game's Settings. To reset the advertising identifier that Google uses, go to iOS Settings, then Privacy and Security, then Tracking and Apple Advertising.

Changes

If this policy ever changes, the new version will be posted here with an updated date.

Contact

Lullabrawl is made by SVLTMK LLC. Questions are welcome at the address below.